Better Business Blogging in 2011 ( E Book Free )

I've decided to pronounce the word "weblog" as wee'- blog. Or "blog" for short. 

Wee’- blog was soon being spelled as ‘We blog’ and Merholz’s ‘silly’ experiment gained

entrance as part of our modern lexicon. Perhaps the reason it stuck was the acknowledgement that weblogs were an activity as much as they were a communication form. The web site is something that a person has. The web blog is something that a person does.

The dynamic nature and friendly style of blogs soon became popular with businesses as well, and with good reason.  Blogs gave a business opportunity to speak to the market directly, in its own voice and on its own terms. More importantly, blogs gave the market a chance to talk back and to share the conversation with like minded friends

Webmasters soon noticed some unintended consequences. The evolving dialogues supported by business blogs frequently contained, in a rich organic environment, the search terms entered as queries by business prospects. When relevant sites linked back to the blog it further increased the likelihood that new customers would enter initially through the corporate blog. 

Business blogging is now a practice that seems remarkably simple if done correctly. This Guide, written by individuals who actively manage and contribute to their own successful business blogs, is meant to help businesses increase blogging effectiveness in 2011. Successful results should be easy to see – the good business blog will reflect a business where everyone is united by their pride and excitement for their products and services. In short, exactly the type of place that people want to do business with.  

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