SEARCH ENGINE OPTIMIZATION (SEO)

What is SEO?

Search Engine Optimization (SEO for short) is a highly involved,
somewhat lengthy, process designed to elevate an internet website’s
major search engine ranking and/or positioning. The major search
engines (Google, Microsoft Network (MSN), and Yahoo) make up
greater than 70% of search traffic on the internet. This is a common way
for people to find others, information, companies, potential business
partners, etc. by entering a “keyword” or search term. Typically, the
searcher will seek information on their keyword or search term and click
on the top results. Thus the higher a site ranks for a given keyword or
search term, the better its chances of attracting more visitors to its site.

•Website Optimization – Website optimization is an art of placing the website in top ten rankings of major search engines for a strategically defined & researched set of keywords. Affordable website promotion and optimization of your site leads to high ROI and increase in targeted traffic to your website, resulting in more leads and sales.

•Directory Submission – Directory submission services include manual directory submission services, fast submission to directories, and anchor text. You should never submit the site through automatic software, which is counted as spam by all the major search engines. Search engines give importance to the number of inbound links to a site and from web directories you get one-way inbound links. When you submit your links to web directories they allow you to enter a site title (site title is different from the URL) that can contain your keywords. This generates SEO anchor text, which helps you in improving your search engine rankings. Quality links increase the highly targeted traffic to your website; increases search engine rankings, non reciprocal links from directories to your website.

•Link Building Services – Link building services provide a unique customized solution for improving your site link popularity. Quality link building requests will improve your website ranking. We specialize in placing text links on high quality websites. Text links are unique as these links are a direct source of targeted traffic to your website and can raise your organic search engine rankings. Link building is quite difficult, highly frustrating and very time intensive. We want to serve you to save money and your valuable time by offering affordable SEO services to increase link popularity.

•On-page optimization Services – Website Optimization requires fine tuning of the content on your website. The main services in on-page optimization, which includes keyword analysis, building keyword rich content, html coding, building rich content, creation of optimized Meta tags, and implementing various search engine submission methodologies. The content must be fine tuned. SEO services do thorough keyword research for a specific website, and then optimize the content on the basis of these keywords and theme of website. The content is implemented with clean html coding. We use well-defined alt tags for images and defining suitable headings and titles in the Meta tags.

•Social Media Optimization – SEO services use various means of social media optimization for clients. It is necessary for any software development company dealing with online business to know about the behavior pattern of online users. It helps to reach the target audience. We’ll do market research, where you are operating and undertake different methods that will be helpful in taking your business to the top. Some of the SEO services also provide you with the team of content writers who can optimize content for your website and this would help you in spreading the content throughout the web.

•Competitor Analysis – The next step in the process is to see what your top competitors are doing when it comes to search engine optimization. SEO services look at their links, from where their links are coming, and what keywords they have decided to optimize for their websites. This gives significant edge over your competitors because we can get results for your website by monitoring your competitor’s activities. We can create this edge by improvising on those strategies and keeping your website above your competitor’s websites in search engine results.